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New ways to get things done with Galaxy AI
Meet the user-friendly AI assistant that meets you where you are, for whatever you need. Through natural conversation, Galaxy AI boosts your productivity through a sophisticated ecosystem to offer personalised services that cater to your lifestyle.
Simpler shopping on the Samsung Shop App
Discover offers, get live order tracking and loyalty rewards with every purchase.
It's so easy to switch to Galaxy
Switch effortlessly from iOS
Switching from iOS is so easy! Thanks to Smart Switch, you can transfer your photos, videos, contacts and apps effortlessly.
Try Galaxy on your phone
Want to experience the newest Galaxy AI on your device? Simply visit trygalaxy.com to download.
Frequently asked questions
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When is Galaxy Unpacked and launch for the new Galaxy phones and new Galaxy Buds?
The livestream of the Galaxy Unpacked event will be on the 25th February at 6pm. It's available for anyone to watch on Samsung.com, and you will be among the first to see the latest Galaxy mobile devices joining the Galaxy ecosystem.
The new Galaxy devices will be available to pre-order alongside the Unpacked event. -
What are the benefits of registering for the upcoming Galaxy Unpacked?
If you register for the upcoming Unpacked event, you'll receive an invitation to the livestream as well as future Samsung events.
You will also receive a £30 voucher to spend on Galaxy ecosystem products when you buy our new AI phone1
Answer a few quick questions for a chance to win one of 10x £500 vouchers to spend on Samsung.com2
The registration period starts on 11th February 2026 and lasts until February 25th 2026 at 6pm. Participation will not be possible after the Unpacked event so make sure to apply in time! -
What makes these new S Series smartphones so innovative?
The new Galaxy smartphones are the next generation of our high-performing S Series smartphones, with hardware innovation and optimised software to be our most impressive smartphones yet. More will be revealed during Galaxy Unpacked!
Make sure to register for the Unpacked event so you don't miss out. -
What are the benefits of pre-ordering the new Galaxy devices?
Customers who pre-order the latest Galaxy smartphones can receive a few different benefits.
• Pre-order and get the 512GB model for the future price of the 256GB3
Trade in your old phone for an instant discount on your new AI phone
Pre-ordering is smooth when you've registered for Galaxy Unpacked, so register before 25th February 2026 to ensure you get the most benefits -
How do I pre-register for the next Galaxy Unpacked event?
Whether or not you already have a Samsung Account, you are able to easily pre-register for the Unpacked livestream on Samsung.com.
You can easily register from this page, just scroll up and click 'Register' to submit your application with your email and name.
Registration can be combined with Samsung Account membership perks, so if you're not already a member, sign up to maximize your rewards -
What kind of user experience can I expect from Galaxy AI and the new One UI?
The Galaxy AI experience on the new One UI will feel smarter, more personalised and more seamless.
Galaxy AI offers a personal AI experience, with a set of new AI features that are easy to use, giving you assistant-like support that helps streamline your days.
The new One UI is designed for convenience with a deeply integrated AP platform. With smarter experiences that cater and adapt to your needs as time goes on, you'll enjoy greater productivity, easier communication and more ways to express yourself creatively.
Register for Galaxy Unpacked to be among the first to experience the new Galaxy AI. -
How easy is it to switch to Galaxy?
It's simple to switch to Galaxy, even if you're on iOS or another Android phone, and it's possible in just a few simple steps, designed by Samsung for a smooth process.
First, check your trade in eligibility to see if your old phone qualifies for an instant discount off your new device, even if it's from another brand or has a cracked screen.
• Next, when you get ready to switch phones, use our Smart Switch app to transfer your data wirelessly. Move photos, contacts, apps and more from your old device in one go.
Finally, if you signed up for Trade In, simply send us your old phone back in the pre-paid packaging we send you with your new device -
What's the difference between Galaxy Unpacked registration benefits and pre-order benefits, and can I receive both?
The benefits when registering for Galaxy Unpacked and the benefits when pre-ordering your new Galaxy device are different, but you can receive and use both!
Unpacked registration is open to everyone before product launch, offering benefits for future purchases to those who register. And if you additionally participate in surveys, you'll be entered into a prize draw to win one of 10 x £500 vouchers to spend on Samsung.com2
Pre-order means reserving and purchasing Galaxy products, and as a result pre-order customers get benefits specific to the purchased products such as a free storage upgrade
When you register for Galaxy Unpacked and then participate in the pre-order period after the event, you can receive both benefits. Make sure you register before 25th February, 2026 so you can get the best deals! -
What should I do if I didn't receive a notification after signing up for Galaxy Unpacked?In the event that you don't immediately receive a text confirming your registration for Galaxy Unpacked for the newest Galaxy S Series and Galaxy Buds, there are steps you can take to check if your registration was completed successfully.
• Please check the following:.
1. Check email: Most notifications are sent first via email. Also check spam/promotions folders.
2. Check My Page: Log in to Samsung.com → [My Page] → Event participation history to verify application status.
3. Re-registration is possible: Multiple applications cause no issues; if your number is already registered, a message will inform you accordingly. -
When can I pre-order the newest Samsung Galaxy S Series and new Galaxy Buds?
The newest Samsung Galaxy S Series and new Galaxy Buds will be available for pre-order immediately after the Unpacked event.
Pre-orders will begin on 25th February 2026 at 6pm.
To ensure a smooth pre-order and learn more about these new devices, we recommend registering for Galaxy Unpacked.
1. Register your details by 18:00 (GMT) on 25/02/26. A £30 voucher will be emailed no later than 28/02/26. Limited to one voucher per individual and one time use. Code valid against Galaxy Watches, Buds, Tablets and Computing products. Code valid until 23.59 (GMT) on 10/03/26. AI refers to Artificial Intelligence.
2. To be entered automatically into the prize draw click on the link above before 18:00 on 25/02/26. Winners will be selected at random from all entries received and contacted via email by 23:59 on 11/03/26. UK residents aged 18+ only. One (1) Entry per Participant. For full T&Cs: https://www.samsung.com/uk/unpacked-prize-draw
3. Operates as a price discount: Buy the larger storage variant (512GB) by 10/03/26 and pay the future price of the smaller storage variant (256GB).
4. Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Currently, you can use a personal Google Account that you manage on your own, or a work or school account for which your administrator has enabled access to Gemini. You must be 13 (or the applicable age in your country) or over to use Gemini with a personal or school Google Account and 18 or over to use Gemini with a work account.
5. Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
6. Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.
7. Interpreter feature requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.